What is a 45 second commercial?

Every week, I attend a networking meeting, where all of the members sit down for breakfast and share information about our businesses, with the intent of giving and receiving referrals.

The trick is that we only get 45 seconds every week to talk in front of the group. The basic outline they give for a good commercial is to talk about something specific, and then proceed with a specific ask, an ask being a specific name of someone that we would like an introduction to, with the hope that someone in the group will know the name.

My approach is a little different. I like to try and be more creative with the intention of being remembered. People don’t always remember information about businesses when they hear it from over 30 different businesses in less than 30 minutes.

I also like to prepare. Every week before my meeting. I figure out what I want to say, how I want to say it, and then I type up my commercial.

Because I always have them typed up, I decided it’d be a good idea to share them on my blog. Each one will be posted as a separate post under the 45 Second Commercials category.

Please leave any comments you have for each one. I always appreciate any feedback! Feel free to also comment on here with any fun and creative ideas you have for a good 45 second commercial 🙂